What problems should be paid attention to in the process of grain packaging bag design?

What problems should be paid attention to in the process of grain packaging bag design?

1、 In the process of food trademark design, the configuration of pictures, words and background in the packaging pattern shall be unified, and the pictures appearing in the packaging shall be classified in a unified series. The words appearing in the packaging can only have one or two fonts, and the background color shall be white or standard full color. The packaging pattern plays a great role in customers' purchase. It is necessary to attract the attention of buyers as much as possible and guide users to purchase and facilitate use as much as possible.

2、 Fully display the goods. This mainly takes two ways. One is to use vivid color photos to clearly explain the food object to users. This is popular in food packaging. At present, most food buyers in China are children and young people. They need to be intuitive and clear about the purchase object, and there are clear patterns to guide their purchase, so as to avoid economic losses on both sides; Second, it directly indicates the attributes of food, especially the name reflecting the essential attributes of food must be marked on the package of novel food, which cannot be replaced by the name of self invention. For example, the "acrylic frame" must be marked as "biscuit"; "Pie" must be marked with "sandwich cake", etc. There shall be specific and detailed text description: there shall also be relevant explanatory text about the product on the packaging pattern. At present, the Ministry of health has strict requirements for the text on the food packaging, which must be prepared in strict accordance with the regulations. The font, color and size of the text used shall be unified, and the same text shall be placed in a fixed position so that the buyer can easily view it.

3、 Emphasize commodity image color: not only transparent packaging or color photos are used to fully show the solid color of the commodity itself, but more image colors reflecting large categories of commodities are used to enable consumers to have the same cognitive response as the signal response, and quickly determine the content of the packaging by color. Now enterprises have their own special colors in VI design. When designing patterns, the company's trademark should try to use standard colors. Most of the colors in the food industry are red, yellow, blue, white, etc.

4、 Unified design. The food industry has a wide variety. For a series of product packaging, regardless of variety, specification, packaging size, shape, packaging modeling and pattern design, they all adopt the same pattern, or even the same color tone, giving people a unified impression, so that customers can know the brand of the product at a glance.

5、 Pay attention to efficacy design. The efficacy design in the packaging pattern is mainly reflected in the following aspects: protective performance design, including moisture-proof, mildew proof, moth proof, shock proof, leak proof, shatter proof, extrusion proof, etc; Convenient performance design, including convenience for store display and sales, and convenience for customers to carry and use; Promote performance design, that is, without the introduction of sales personnel, customers can understand the goods only by the "self introduction" of packaging pictures and pictures, so as to decide to buy. The design method of packaging pattern requires simple lines, color blocks and reasonable colors to impress consumers. Taking Pepsi Cola as an example, the unified blue tone and appropriate red collocation form its design style, so that the product decoration is known as Pepsi Cola everywhere. The taboo of packaging pattern design is also a problem worthy of attention. Different countries and regions have different customs and values, so they have their own favorite and taboo patterns. Only by adapting to these, can the product packaging win the recognition of the local market. The taboos of packaging pattern design can be divided into human, animal, plant and geometric taboos.

It can be seen that food packaging is closely related to food sales. However, for food manufacturers, how important it is to choose a packaging design company that is highly professional and intuitively reflect the products.

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